We are excited to announce the launch of our global campaign, St Giles 360, an evolution of our Be Central, Be St Giles campaign. St Giles 360 uses guest-generated virtual reality content to showcase experiences nearby our properties. A departure from the industry norm of utilizing VR to showcase the inside of hotels, the St Giles Hotels is instead choosing to connect travelers with enriching travel experiences steps away from our properties in Kuala Lumpur, London, New York, Manila, Penang, and Sydney.
St Giles 360 answers the question, “What does Be Central mean in 360?,” and will demonstrate, through VR, the way St Giles Hotels’ centrality connects guests to the cities in which they travel. The campaign is scheduled to launch in September 2016 and will highlight the same immersive feeling of a stay at a St Giles hotel: central, inspiring and engaging.
“Our goal with this campaign is to breathe further life into what it means to Be Central, which in itself creates endless possibilities; with the aim to inspire guests to explore and immerse themselves into authentic local experiences.” said Abigail Tan, Head of St Giles U.S.A, U.K. and Europe. “Our guests inspire us every day, and this campaign enables us to connect with them as well as for them to connect with each other. We are thrilled to create this cutting-edge campaign to bring their Be Central experiences into Virtual Reality.”
Media Coverage on St Giles 360
Although consumer access to virtual reality equipment is still fairly limited, these hospitality brands are leveraging the technology in novel ways, all in the hopes of telling new stories to their guests.
— Deanna Ting
On St Giles Hotels 360 VR Campaign
Unlike most travel and hospitality brands that have produced their own 360-degree and virtual reality content, St Giles is placing Samsung Gear 360 virtual reality cameras in the hands of guests, allowing them to capture and share their own experiences of what it’s like to stay in a St Giles property.